Bolton Library and Museum Services

Business Events

A Short Introduction to Selling On Ebay

Friday 19th October 2018

12.30pm - 3pm, Bolton Central Library

 

A beginners guide to selling online suitable for private sellers and new businesses.

The session will include helpful hints and tips to get the best price for your items and beat the competition, and the most common mistakes to avoid. Maggie will cover safety issues, seller costs, business regulations, postage methods, feedback and completing sales.

The main focus will be on Ebay which has 163 million registered users although many of the hints and tips will apply to other online sales platforms.

The workshop will be followed by a question and answer session.

Maggie Harding is a qualified Ebay Trainer approved by Ebay to deliver training. She has presented sessions for Ebay, Manchester City Council, Business Bolton, Blue Orchid Training and Bolton Enterprise Centre. As a full time Ebay Seller, Maggie has over 15 years experience of trading and Maggie is rated by Ebay as a Top Rated Power Seller.

Call 01204 332853 for more information or book online via Eventbrite.

 

Social Media for Business

Wednesday 7 November 2018

9.30am - 12pm, Bolton Central Library

 

There is no doubt that Social Media should be a part of every business marketing toolkit, but many businesses struggle to get past the concept of 'push' marketing and using it as a broadcasting tool. Social Media is most effective when it's an interactive space used to build relationships and turn potential customers into advocates and fans.

This workshop is full of tips and examples of how to truly engage on social media, looking at simple methods to increase the effectiveness of your content, and examining the usefulness of paid for services available on various Social Media platforms.

 By the end of this workshop, you will know:

  • How businesses of varying sizes are using social media

  • Online connections and how to gain them

  • Tips and tricks on business tools available for social media

  • Comparisons of various platforms for effectiveness

  • How to consider social media to boost your business aims

 

This workshop is delivered on behalf of the Bolton at Home and Bolton Libraries and Museums Service by digital training, SEO & content services company, DigiEnable

 

Call 01204 332853 for more information or book online via Eventbrite.

 

Optimising Websites for Lead Generation

Wednesday 7 November 2018

12.30pm - 3pm, Bolton Central Library

 

The first step when generating leads online is to get your prospects to your website, rather than one belonging to your competitor. Now your potential customers are on your website, the next stage begins…conversion. This workshop will look at some of the most popular and the most successful techniques for converting website visitors into leads, including optimising your contact forms, convincing CTA’s (calls to action) and how to get the most from your layout.

 

We will also look at how to create pages with website traffic in mind. You will leave this course with a stronger understanding of how to get customers to your website, and the lead generation strategies that will work for your business.

 

By the end of this course you will know:

  • How we can learn from the lead generation strategies of larger companies

  • Why some websites convert and some don’t

  • Which lead generation techniques are suitable for your business

  • How to create a webpage designed to attract leads

  • Why creating a customer journey through your website is an essential part of lead generation

 

This workshop is delivered on behalf of the Bolton at Home and Bolton Libraries and Museums Service by digital training, SEO & content services company, DigiEnable

 

Call 01204 332853 for more information or book online via Eventbrite.